Friday, April 3, 2009

The Tale of Two GMs

There has been talk of GM splitting into two entities and proceeding through bankruptcy. The two will be viable GM and GM junk. Expect Chevy, Buick, Cadillac to show up in the 'viable GM" and Saturn and Hummer to show up in 'junk GM'.

What's that? Where is Pontiac, Opel, Saab, and GMC? Well Pontiac may be a set of four or so models sold in Buick/Cadillac dealerships. Think of Pontiac's meagre offerings (the Solstice, Solstice Coupe, G8, and possibly one other vehicle) as being affordable 'sporty' alternatives to the Buick line in the showroom. Cadillac will retain its luxury/sport role.

GMC is pretty much badge engineered Chevy trucks and that grand old name may come to an end (though a set of pickups with GMC labels may live to round out the Buick/Cadillac dealerships' lineup).

Opel and Saab have been abandoned unfortunately. GM did make pretty good use of some Opel platforms through the years in the US. The Saturn L was very good car - if you can get past the plain jane interior.

But GM never did a good job integrating and using the goodwill of the Saab brand. Saab has the same type of buyer as Subaru (but a more affluent buyer). It's a shame because both companies have had rich heritages.

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