I shouldn't pick on Hyundai, I own one for gawd's sake (actually it's She Who Must Be Obeyed's car, an Azera), but the announcement that Hyundai and Prada collaborated on a 'customized' Genesis sedan strains my ability to bite my tongue.
So here it is, special midnight blue paint, custom interior, and dark matte plated gold trim. Oh and 20 inch rims.