Look for the Isetta name to pop up more often in the future. BMW is building a 'sub-brand' to market extremely efficient cars, some which may be all electric, and - horror of horrors - front wheel drive (FWD). Protecting the premium performance cachet of the BMW name will necessitate using a different name to accompany the BMW roundel on the new cars.
It's unknown if or when the hyper-efficient BMWs will come to the US.
Here's an ad being shown in Germany now:
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About Me
- Finer's protege
- This blog has a primary interest in cars, racing, and other odds and ends that fill up the days in flyover country.
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