Thursday, May 7, 2009

Porsche and Volkswagen

In a slightly breathless piece, attempting to tie the story into current industry conditions, CNN reports that Porsche and Volkswagen are merging.

If you haven't been following the industry, you may come away thinking the world is coming to an end. But in reality Porsche has owned a majority stake in VW for about a year plus. This is merely the culmination of some internal politics on the composition of the boardroom.

The piece mentions 10 brands, and most folks would be hard pressed to name all 10. (I only came up with 8 when I tried yesterday.) But they are; Audi, Bentley, Bugatti, Porsche, Skoda, SEAT, Porsche, Volkswagen and a couple of truck makers.

(Hmmm, listed Porsche twice - I need to check for additional fingers now. ; -)

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